Work

From startups to established organizations, every brief is different.

Research, positioning, brand identity, and web design—used independently or brought together around the work.

Airudi logo
01 Market Analysis 2025

Airudi

U.S. Expansion Research

Challenge

Prioritize where a Canadian workforce management platform should focus its U.S. expansion across multiple labour-intensive and regulated sectors.

Services

Market Research · Geographic Prioritization · Competitor Analysis · Prospect Research

Role

Led a multi-phase research mandate comparing U.S. states, sector dynamics, workforce pressures, and competitive conditions to help clarify where expansion efforts could be focused first.

Dentoflow logo
02 Market & Competitor Analysis 2025

Dentoflow

Dental Education Market Research

Challenge

Clarify the market opportunity for a dental continuing education platform across Canada, the United States, and France.

Services

Market Sizing · Competitor Analysis · Geographic Prioritization · Trend Research

Role

Led the research phase, mapping the competitive landscape, regional differences, education delivery models, and market readiness to support clearer positioning and market focus.

Kaster logo
03 Competitive Analysis 2025

Kaster

Pharmaceutical Competitive Landscape

Challenge

Understand where a specialized autoclave planning tool fit within the broader pharmaceutical production software ecosystem.

Services

Market Research · Competitive Analysis · SAM/TAM Estimation · Partner Research

Role

Researched market size, competitors, business models, potential partners, and target geographies to help define the opportunity around a highly specialized pharmaceutical workflow.

Paperplane Therapeutics logo
04 Market Validation 2021, 2022

Paperplane Therapeutics

Pediatric VR Market Validation

Challenge

Support a broader market validation effort for a pediatric virtual reality therapy platform by clarifying the competitive landscape and adjacent solutions.

Services

Market Validation · Competitor Analysis · Positioning Research · Outreach Support

Role

Contributed market and trend research, competitor comparisons, feature and business model analysis, visual positioning, and outreach lists to help the team better understand the space and get ahead of emerging competition.

Teaméo logo
05 Market Exploration 2022

Teaméo

International Market Exploration

Challenge

Identify which markets outside North America were worth exploring for future qualitative research and outreach.

Services

Exploratory Market Research · Outreach List Building · Interview Support

Role

Researched potential international markets, built targeted contact lists, and supported the early interview process to help the team narrow where to look and who to speak with next.

Heyday logo
06 Market Validation 2019, 2020

Heyday

Conversational AI Market Research

Challenge

Clarify the competitive landscape for a conversational AI company, then support targeted outreach for early activity in France.

Services

Market Validation · Competitor Analysis · Positioning Research · Prospect Research

Role

Supported an initial market validation through trend research, competitor mapping, and positioning work, followed by targeted company and contact research for outreach in the French market.

Chaac Technologies logo
07 Market Validation 2020

Chaac Technologies

Emergency Response Market Validation

Challenge

Understand the market context for an early-stage decision-support solution designed for emergency response environments.

Services

Market Analysis · Ecosystem Research · Competitor Analysis

Role

Researched the emergency response ecosystem, relevant stakeholder groups, adjacent solutions, and competitive context to help structure the market around the proposed solution.

End Demand Switzerland logo
08 Visual Identity 2024

End Demand Switzerland

Logo Design for a Swiss Non-Profit

Challenge

Create a clear and recognizable logo for a non-profit addressing demand-side drivers of human trafficking and sexual exploitation.

Services

Logo Design · Visual Identity · Brand Mark Design

Role

Designed the logo and standalone mark around a refined stop-gesture concept, integrating the initials EDS into a symbol that could work across digital platforms, social media, and awareness materials.

Café de Collex logo
09 Brand & Packaging 2020, 2023

Café de Collex

Restaurant Logo & Fondue Packaging

Challenge

Design a restaurant logo, then create a creative fondue package for a limited product sold at the Mondial de la Fondue in Switzerland.

Services

Logo Design · Packaging Design · Event Packaging

Role

Designed the Café de Collex logo in 2020, then created event-specific fondue packaging in 2023 for a product sold exclusively at the competition.

Café de Coppet logo
10 Research & Brand Identity 2023

Café de Coppet

Restaurant Identity & Website

Challenge

Create a logo and website for a new restaurant while keeping the visual direction closely aligned with the client’s existing restaurant.

Services

Logo Design · Website Design · Menu Design · Print Design

Role

Designed a simple, familiar logo and extended the identity across the website, menus, business cards, and stationery to create a cohesive presence across digital and print materials.

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